Our Privacy Policy

Introduction

This policy details the types of personal information we collect, how we use it—including through AI-driven technologies such as automated decision-making and profiling—and our commitment to protecting your data and respecting your rights. This Privacy Policy applies to:

• Zeropath.eco (operated by Zeropath Ltd.)
• The Zeropath web application (operated by Zeropath Ltd.)

This policy complies with UK privacy laws and the General Data Protection Regulation (GDPR).

Who We Are

• Zeropath Ltd.
• Stone House Business Park, 55 Stone Road, Stoke-on-Trent ST4 6SR, United Kingdom

Zeropath Ltd. provides digital solutions, including carbon accounting software, operational process consulting, and AI-enhanced services.

The Data We Collect

We collect:

• Personal Data: Name, address, email, telephone number.
• Transactional Data: Payment details, order history, product/service records.
• Technical Data: IP address, login data, browser and device details.
• Behavioural Data: Website interactions, page visits, and usage patterns—including data analysed by AI to enhance user experiences.
• Marketing Preferences: Subscription status and communication choices.

We do not collect sensitive personal data (e.g., race, religion, health).

Please see our Cookie Policy for details on cookies and tracking.

How We Use Your Data

We process your data based on:

• Contractual Obligations: Payment processing, customer support, order fulfilment.
• Legal Obligations: Tax compliance, fraud prevention, regulatory requirements.
• Legitimate Interests: Website enhancement, business performance analytics, AI-driven user experience personalisation.
• Consent: Marketing communications, voluntary feedback submissions.

We specifically use AI to perform automated decision-making and profiling to enhance service personalisation, analytics, and recommendations.

Sharing Your Data

Your data may be shared with trusted third parties essential for our operations:

• Payment Processors: Stripe
• Cloud Providers: AWS, Google Cloud
• Analytics & AI Providers: Google Analytics, HubSpot, OpenAI
• Marketing Platforms: Google Ads, LinkedIn

Data transfers outside the UK/EU adhere to Standard Contractual Clauses (SCCs) or other approved safeguards.

Data Retention

We retain your data only as necessary:

• Customer accounts: Until deletion requested.
• Financial records: 6 years (tax compliance)
• Marketing preferences: Until opt-out.

Your Rights

Under GDPR/UK privacy laws, you have the right to:

• Access: Request copies of your personal data.
• Rectification: Correct inaccuracies.
• Deletion: Request removal under certain conditions.
• Restriction: Limit processing.
• Portability: Transfer data elsewhere.
• Objection: Contest AI-driven profiling or automated decisions.
• Human Review: Request explanations or human oversight of automated decisions.
• Withdraw Consent: Opt-out at any time.

When you contact us, responses will be provided within one month.

Data Protection Impact Assessments (DPIAs)

We conduct Data Protection Impact Assessments (DPIAs) for significant AI-driven profiling or automated decision-making processes. These assessments help us identify and mitigate privacy risks and ensure compliance with GDPR.

Cookie Policy Reference

Our use of cookies and AI-driven profiling helps us personalise your experience and improve functionality. For more details, see our Cookie Policy.

Consent and Policy Changes

Your continued use of our websites and applications indicates your acceptance of this Privacy Policy. Significant changes will be communicated via website notices and email updates (if subscribed).